About Us

- Who we are

Club 32 was founded by Dr. Christopher Marchack and Lance McCollough, who recognized a significant need within the dental community for a modern, easy-to-use platform that empowers leaders to create and manage exceptional dental study clubs. Their vision was straightforward yet ambitious: provide study club leaders with a leading-edge solution that simplifies administration, automates key processes, and delivers high-quality continuing education experiences for members and referring dentists.

With decades of combined experience in clinical dentistry, education, leadership, and practice development, Dr. Marchack and Mr. McCollough brought together the expertise necessary to transform this vision into reality. Their commitment to advancing professional collaboration and lifelong learning serves as the foundation of the CLUB 32 platform.

Joining the leadership team is Kip Pregler, whose extensive background in dental marketing, technology, business operations, and growth strategy has helped shape the organization's operational framework and member experience. Kip oversees the strategic execution of Club32's initiatives, ensuring the platform continues to deliver innovative solutions, operational excellence, and exceptional value to study club leaders, sponsors, and members nationwide.

Together, Christopher Marchack, Lance McCollough, and Kip Pregler are dedicated to building the premier platform for dental study clubs—one that fosters education, collaboration, innovation, and meaningful professional relationships throughout the dental industry.

Meet the Club 32 Leadership Team

Dr. Christopher Marchack

Clinical Education & Study Club Leadership

Dr. Christopher Marchack brings the perspective of a practicing prosthodontist, educator, lecturer, and study club leader. His clinical background helps ensure Club 32 is grounded in the real-world needs of dental specialists and the general dentists who refer.

His experience in dentistry and continuing education helps guide CLUB 32’s approach to study club programming, speaker-led education, CE webinars, and educational experiences that create value for referring doctors.

Lance McCollough

President / Company Vision, Product Development & Strategic Partnerships

Lance McCollough brings decades of experience building dental website, SaaS, and internet marketing companies. As the founder of ProSites, he helped thousands of dental practices improve their websites and online presence.

At Club 32, Lance focuses on company vision, product direction, SaaS strategy, and business development with strategic partners. His background helps shape CLUB 32’s broader approach to website design, SEO, dental marketing, technology, and scalable growth opportunities for dental specialists.

Kip Pregler

Operations, Marketing & Client Growth Strategy

Kip Pregler leads operations and oversees the client experience for Club 32’s website design, SEO, dental marketing, and practice growth services.

His role is focused on turning strategy into execution. Kip coordinates the teams, technology, marketing initiatives, and communication required to keep projects moving forward and aligned with each practice’s goals.

With extensive experience in dental marketing and practice growth, Kip brings a practical understanding of what it takes to attract new patients, strengthen a practice’s reputation, improve search visibility, and build long-term value online.

Most importantly, Kip serves as an advocate for Club 32 practices—ensuring clients understand what is being done, why it matters, and how each initiative contributes to sustainable growth.

His focus is simple: turn strategy into measurable action while delivering an exceptional client experience.